Forevermark X Tusk

Raising awareness for the protection of the rhino.


Together with Tusk

The rhino is a magnificent creature and a gift of nature that Forevermark is committed to protecting for future generations. To celebrate this incredible species and raise awareness of the critical threat facing them, Forevermark was honored to support Tusk and their Tusk Rhino Trail, which took place in central London from August-September 2018.

The Tusk Rhino Trail was a London wide art installation that saw 21 rhino sculptures displayed at a selection of iconic sites throughout the city. Raising vital funds to ensure the continued conservation of rhinos, each sculpture was specially designed, decorated and embellished by an invited list of internationally respected artists and designers.

The trail concluded with the celebration of World Rhino Day on the 22nd September 2018, after which each of the unique artworks were sold at auction in aid of Tusk on October 9th 2018 at an event hosted by leading London auction house, Christies. The sculptures made an extraordinary £624,000 at auction, raising a record-breaking amount for Tusk, surpassing any other fundraising event in the charity’s 28-year history. Every penny raised from the auction will go directly to support Tusk’s conservation work across Africa, including their efforts to tackle rhino poaching and illegal wildlife trade.

Protecting nature’s treasures

The rhino is a creature of beauty and magnificence, however it’s being pushed towards extinction as rhino populations across Africa are in critical danger. It’s important to protect rhinos so future generations can continue to enjoy them and all of nature’s treasures. 

Thanks to the actions of determined conservationists and everyday individuals who are getting behind this cause, global rhino populations are on the rise, but further action is needed to ensure that this is continued. 

The name rhinoceros means ‘nose horn’ and is often shortened to rhino. It comes from the Greek words rhino (nose) and ceros (horn).

Rhinos can live as long as 40 or 50 years.

60,000 years ago, in the Paleolithic period, rhinos roamed London, when England was a cold, dry desert.

Three of the five living rhinoceros species are critically endangered, meaning that if the current rate of loss continues, rhinos could become extinct within 15 years.

‘Fragile’ by Dave White

In support of Tusk and the trail, Forevermark was proud to partner with contemporary British artist Dave White, who dedicates his artwork to celebrating popular culture and interpreting emotive issues. When talking about his rhino design, titled ‘Fragile’, White says:

“Reflecting a realistic vision from a distance, with an abstraction of expressive paint marks upon closer viewing, my work represents the fragile balance of order and chaos in the natural world and the impact that we are having on our environment. I hope that by inspiring generations of all ages with this project, it will be one small positive step to support Tusk in their vital work protecting endangered species.”

…my work represents the fragile balance of order and chaos in the natural world and the impact that we are having on our environment.
Dave White

Thrive Forever

At Forevermark, we are committed to the preservation and protection of rhinos and as part of the De Beers Group, we believe that all species, including the rhino, belong to the planet and must be protected for future generations. We should be working towards a future in which people and wildlife can thrive together across the world.  

With your generous support, Tusk can, and will, continue to make a lasting difference for the wildlife and people of Africa. The future of these incredible creatures is in our hands, and we invite you to join us in supporting Tusk to help protect the rhino, and protect Forever. 

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